?Broke? Tom Lawlor gets $40,000 Knockout of the Night bonus at UFC on Fuel 3 Comment
Tom Lawlor knocked out Jason MacDonald in under a minute at UFC on Fuel 3 Tuesday and earned a $40,000 Knockout of the Night bonus. It turns out the extra money could not have come at a better time.
Lawlor, who is known for his flamboyant entrances and joking mood, became serious in a post-fight interview with Ariel Helwani. When Helwani asked about the pressure to win after coming off a loss at UFC 139, Lawlor admitted that the pressures were financial.
“I’ll be honest. I’m broke. I have no money. This money that I got today, it’s going to be the first time I’ve deposited a check in over a year. A year and a half. This is like a big deal to me. I had to borrow money from friends and family just in order to go into this fight. I want to thank them, obviously. This means a lot to me mentally, it means a lot to my bank account.”
He recently switched training camps and moved to Massachusetts to be closer to family. The cost of living and fighting just once in 2011 — a loss to Chris Weidman at UFC 139 — caught up with him.
“I think I miscalculated the cost of living in the Northeast,” Lawlor said. “I basically took all my money, bought a house and blew through my money ? just living costs, traveling, price of gas, multiple training locations.”
Unlike in the four major sports leagues, fighters pay for their own training expenses. The win plus $40,000 in bonus money should help Lawlor pay back those friends and family who were kind enough to help him.
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GM to drop Facebook ads due to low consumer impact Comment
A source familiar with the automaker’s plans said GM’s marketing executives decided Facebook’s ads had little impact on consumers.
While GM’s decision could be an exception in the advertising world, it marked the first highly visible crack in the Facebook strategy, said Brian Wieser, Internet and media analyst at Pivotal Research Group.
“This does highlight what we are arguing is the riskiness of the overall Facebook business model,” he said. “It is not a sure thing. It sure looks likely that it will be one of the most important ad-supported media properties, but it’s not certain because there will be marketers who are challenged to prove the effectiveness of the marketing vehicle.”
Facebook Inc, founded eight years ago by Mark Zuckerberg in a Harvard dorm room, is expected to start trading on the Nasdaq on Friday. The world’s No. 1 social networking site raised its IPO price range on Tuesday, potentially giving the company a valuation of more than $100 billion.
GM said it will still have Facebook pages, which cost nothing to create, to market its vehicles. GM pays no fee to Facebook for its pages, which allow the automaker to reach consumers directly.
GM said it regularly reviews how it spends its marketing budget and adjusts its approach as needed.
“It’s not unusual for us to move our spending around various media outlets – especially with the growth of multiple social and digital media outlets,” the company said in a statement.
“In terms of Facebook specifically, while we currently do not plan to continue with advertising, we remain committed to an aggressive content strategy through all of our products and brands, as it continues to be a very effective tool for engaging with our customers,” GM said.
NO. 3 U.S. ADVERTISER
GM spends about $40 million on its Facebook presence, but only about $10 million of that is paid to Facebook for advertising, according to the Wall Street Journal which first reported GM’s plans to drop Facebook ads. The remaining budget covers the creation of content and the advertising and media agencies involved, the newspaper said.
GM, the country’s third-largest advertiser behind Procter & Gamble Co and AT&T Inc, spent $1.11 billion on U.S. ads last year, according to Kantar Media, an ad-tracking firm owned by WPP Plc. About $271 million of GM’s total ad spend last year was for online display and search ads excluding Facebook advertising.
Facebook ads make up a small percentage of GM’s advertising budget, but the company said it is committed to the website to market its vehicles.
For instance, the Facebook page for the Chevrolet Sonic small car as of 2000 GMT on Tuesday had more than 423,000 “likes.” The first three months of Sonic’s marketing campaign which began last October were exclusively digital, with TV ads not running until early this year.
REACHING YOUNGER CONSUMERS
While GM rival Ford Motor Co said it was committed to advertising on Facebook, the social media site is just one part of the No. 2 U.S. automaker’s marketing strategy.
“You just can’t buy your way into Facebook,” said Ford spokesman Scott Monty. “You need to have a credible presence and be doing innovative things.”
More than 20 percent of Ford’s marketing budget is spent on digital and social media, he said. The company launched its new Explorer SUV on Facebook.
Automakers are increasingly turning to social media sites to reach younger consumers on their turf for less than a tenth of the cost of a traditional marketing campaign.
Ford first used social media on a wide scale to promote the Fiesta small car in 2009 in a campaign dubbed the “Fiesta Movement.” It spent $5 million on the campaign for the car, which was returning to the U.S. market after roughly three decades.
After the Fiesta campaign, Ford said 60 percent of Americans who said they would buy a small car within two years said they were familiar with the Fiesta. That kind of recognition would cost $100 million through traditional means, the company said.
Most of Facebook’s corporate clients, like Ford, are satisfied with the return they get from their ads, said Jason Beckerman, chief strategy officer for Unified, which helps companies analyze the impact of marketing campaigns on social networking sites. In addition to Ford, clients at his firm include German automaker BMW, P&G and Microsoft Corp.
Beckerman, who has worked with Facebook in the past, said companies tend to be dissatisfied when they simply “throw money” at social networking sites. “Without the proper planning and structure of your buys, you are asking for little to no results.”
(Reporting by Ben Klayman in Detroit, additional reporting by Deepa Seetharaman and Bernie Woodall in Detroit, Alexei Oreskovic in San Francisco and Jim Finkle in Boston; Editing by Leslie Gevirtz and Matthew Lewis)
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Groupon shares jump on upbeat Q1 results Comment
[ [ [['A picture is worth a thousand words', 5]], ‘http://news.yahoo.com/why-facebook-bought-instagram-4-theories-160400376.html’, ‘[Related: Why Facebook bought Instagram: 4 theories]‘, ‘ ‘, ’630′, ‘ ‘, ‘ ‘, ], [ [['He was in shock and still strapped to his seat', 9]], ‘http://contributor.yahoo.com/join/yahoonews_virginiabeach’, ‘[Did you witness the jet crash? Share your story with Yahoo! News]‘, ‘ ‘, ’630′, ‘ ‘, ‘ ‘, ], [ [['A JetBlue flight from New York to Las Vegas', 3]], ‘http://yhoo.it/GV9zpj’, ‘[Related: View photos of the JetBlue plane in Amarillo]‘, ‘ ‘, ’630′, ‘ ‘, ‘ ‘, ], [ [['Dick Clark', 11]], ‘http://news.yahoo.com/photos/dick-clark-dies-at-82-slideshow/’, ‘Click image to see more photos’, ‘http://l.yimg.com/a/p/us/news/editorial/c/21/c217c61aa2d5872244c08caa13c16ec5.jpeg’, ’500′, ‘ ‘, ‘Reuters’, ], [ [['the 28-year-old neighborhood watchman who shot and killed', 15]], ‘http://news.yahoo.com/photos/white-house-stays-out-of-teen-s-killing-slideshow/’, ‘Click image to see more photos’, ‘http://l.yimg.com/cv/ip/ap/default/120411/martinzimmermen.jpg’, ’630′, ‘ ‘, ‘AP’, ], [ [['Titanic', 7]], ‘http://news.yahoo.com/titanic-anniversary/’, ‘ ‘, ‘http://l.yimg.com/a/p/us/news/editorial/b/4e/b4e5ad9f00b5dfeeec2226d53e173569.jpeg’, ’550′, ‘ ‘, ‘ ‘, ], [ [['He was in shock and still strapped to his seat', 6]], ‘http://news.yahoo.com/photos/navy-jet-crashes-in-virginia-slideshow/’, ‘Click image to see more photos’, ‘http://l.yimg.com/cv/ip/ap/default/120406/jet_ap.jpg’, ’630′, ‘ ‘, ‘AP’, ], [ [['xxxxxxxxxxxx', 11]], ‘http://news.yahoo.com/photos/russian-grannies-win-bid-to-sing-at-eurovision-1331223625-slideshow/’, ‘Click image to see more photos’, ‘http://l.yimg.com/a/p/us/news/editorial/1/56/156d92f2760dcd3e75bcd649a8b85fcf.jpeg’, ’500′, ‘ ‘, ‘AP’, ] ]
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International Entertainment News: Globecomm Chooses … Comment
Globecomm Chooses RealNetworks Helix Universal Media Server to Power Live and On-Demand Video Streaming to Enterprises
Powerful new partnership gives enterprises exceptional live, interactive and two-way corporate communications and training on any device, platform or format
SEATTLE and HAUPPAUGE, N.Y., May 15, 2012 /PRNewswire/ — Globecomm Systems Inc. has selected the Helix Universal Media Server from RealNetworks, Inc. for integration into its Tempo Enterprise Media Platform. The Helix Universal Media Server will provide Globecomm’s enterprise customers with high quality, secure streaming of interactive live and on-demand media to desktops, televisions, and mobile devices.
“We are very excited to be working with RealNetworks and to incorporate their Helix Universal Media Server into our Tempo Media Platform,” said Ed Behan, Vice President of Enterprise Services for Globecomm. “The flexibility, scalability and reliability of their technology have provided a robust integration with our platform and products. The coupling of this technology with RealNetworks outstanding technical support will allow us to deliver maximum business value to our customers.”
Tempo is an Enterprise Media Platform that allows organizations to create secure, private networks for their internal communications, employee training and digital display. The Tempo managed service can be distributed over Corporate Wide Area Networks, Internet Content Delivery Networks, Satellite Networks or be provisioned as a hybrid solution across any combination of the three.
Tempo’s powerful, intuitive back-end allows integration into other enterprise-class software platforms, such as human resource management systems and learning management systems. Integrating the Helix Universal Media Server with Tempo allows for the immediate use of this powerful platform for interactive, two-way corporate communications and training, areas that are vital to the success of large companies with remote workforces.
“The integration of the Helix Universal Media Server with Globecomm’s Tempo Enterprise Media Platform brings a best-of-breed solution to companies who are using video to train their employees and market their products,” said Mike Womack, Director of Business Development, RealNetworks Helix Division. “Because the Helix platform is so flexible and powerful, it allows companies like Globecomm to seamlessly integrate end-to-end streaming video capabilities into their flagship products, making the ‘build versus buy’ decision a no-brainer.”
Helix Media Delivery Platform helps organizations securely encode, manage and deliver media to users on a wide range of platforms, formats and devices. The fully-supported, end-to-end solution allows companies to automate the creation and delivery of high-definition, live and on-demand media for education, work and entertainment. Easily integrated and managed, the Helix Media Delivery Platform helps educators, governments, enterprise organizations, broadcasters, carriers and OEMs reach more people with the content they want through a solution that saves money by streamlining the entire media delivery process.
For more information on Helix Media Delivery Platform or Helix Universal Media Server, go to http://realnetworks.com/helix
About RealNetworks, Inc.
RealNetworks creates innovative applications and services that make it easy for people to connect with and enjoy digital media. RealNetworks invented the streaming media category in 1995 and continues to connect consumers with their digital media both directly and through partners, aiming to support every network, device, media type and social network. RealNetworks corporate information is located at www.realnetworks.com.
About Globecomm Systems
Globecomm Systems Inc., or Globecomm, is a leading global provider of satellite-based managed network solutions. Employing our expertise in emerging communication technologies we are able to offer a comprehensive suite of system integration, system products, and network services enabling a complete end-to-end solution for our customers. We believe our integrated approach of in-house design and engineering expertise combined with a world-class global network and our 24 by 7 network operating centers provides us a unique competitive advantage. We are now taking this value proposition to selective vertical markets, including government, wireless, media, enterprise, and maritime. As a network solution provider we leverage our global network to provide customers managed access services to the United States Internet backbone, video content, the public switched telephone network or their corporate headquarters, or government offices. We currently have customers for which we are providing such services in the United States, Europe, South America, Africa, the Middle East, and Asia.
Based in Hauppauge, New York, Globecomm Systems also maintains offices in Maryland, New Jersey, Virginia, the Netherlands, South Africa, Hong Kong, Germany, Singapore, the United Arab Emirates and Afghanistan.
Web: http://www.globecommsystems.com
RealNetworks and Helix are registered trademarks of RealNetworks, Inc. All other trademarks, names of actual companies and products mentioned herein are the property of their respective owners.
SOURCE RealNetworks, Inc.
RealNetworks, Inc.
CONTACT: Barbara Krause of Krause Taylor Associates for RealNetworks, Inc., 408-981-2429, barbara@krause-taylor.com; or For Globecomm Investor Relations, Matthew Byron, Senior Vice President, Corporate Officer, 631-457-1301, ir@globecommsystems.com; or For Globecomm Public Relations, Globecomm Systems Inc., 631-231-9800, Fax: 631-231-1557, pr@globecommsystems.com
Web Site: http://www.realnetworks.com
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Profile: intent
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PFT: Marshall unlikely to face charges Comment
Getty Images
A group of Bills rookies took a tour of Western New York that included a stop at Niagara Falls.
The Dolphins signed T Andrew McDonald after a tryout.
Patriots rookies Dont?a Hightower and Chandler Jones are expected to play big roles on the defense this season.
Coming to the Jets has introduced K Josh Brown to another level of media attention.
Ravens rookie S Asa Jackson is looking forward to learning from Ed Reed.
FB Jourdan Brooks and LB Emmanuel Lamur signed with the Bengals after tryouts.
The Browns signed RB Adonis Thomas and LB JoJo Dickson, and they waived RB Armond Smith.
Steelers rookie LB Sean Spence feels honored to wear James Farrior?s number.
FB/TE James Casey likes what he?s hearing from the Texans about his role.
Said Colts LB Pat Angerer, ?This is a great time to work on the technical aspects of the game.? We?re putting in a new defense, and it?s a good time to see what works and what we need to focus on.?
RB Rashard Jennings will get more time at Jaguars OTAs without Maurice Jones-Drew attending.
Titans K Rob Bironas keeps his leg fresh with offseason rest.
The Broncos filled most of their needs this offseason.
Chiefs CB Brandon Flowers is getting used to life without Brandon Carr.
Said Raiders QB Matt Leinart, ?It made perfect sense for me to come here because this is a brand new offense for almost everyone on the offensive side of the ball except for myself and Mike Brisiel, who is from Houston, as well.
CB Arthur Hobbs took a long route back to signing with his hometown Chargers.
Cowboys C Phil Costa has been watching tape of Nick Mangold to prepare for the 2012 season.
Giants coach Tom Coughlin will receive the Outstanding Civilian Service Award from the U.S. Army.
The Eagles are giving WR Damaris Johnson a chance after some off-field issues.
RB Tim Hightower said it was an easy decision for him to return to the Redskins.
The Bears waived T Levi Horn, G Reggie Stephens and TE Andre Smith to create some space on the roster.
The Lions need to release someone to make room for newly signed S Sam Proctor and WR Wallace Miles.
Michael Hunt of the Milwaukee Journal Sentinel finds it hard to see WR Donald Driver returning to the Packers.
The Vikings signed G Tyler Holmes and waived WR Kris Adams.
The Falcons have some financial flexibility.
Improving special teams play is a priority for the Panthers this offseason.
DT Akiem Hicks impressed Saints coaches during the rookie minicamp.
The Buccaneers will be trying to get their linebackers sorted out during the next period of the offseason.
A charity golf tournament provided Cardinals players with a break from training on Monday.
The Rams are hard at work on installation.
LB Eric Bakhtiari and DB Ben Hannula both played for Jim Harbaugh at the University of San Diego and both signed with the 49ers.
Seahawks coach Pete Carroll said it is too early to tell if Robert Turbin can be the team?s third down back.
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Lenovo Shoots for Sexy With Svelt, Sleek Portables Comment
Lenovo on Tuesday announced new Ultrabook ThinkPad laptops based on Intel’s latest Ivy Bridge processor. Heading the procession is the upcoming X1 Carbon, which will use premium carbon fiber materials and is aimed head-on at the Apple MacBook Air. The lineup also includes new models in the ThinkPad T, X, L and W series aimed at small businesses, government agencies, educational institutions and large corporations.
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Former Murdoch journalist: stories made up, lived in culture of fear (Americablog) Comment
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NEC tablet with GSM and HSPA breaks cover at the FCC Comment
Regular readers will know that the FCC is a bit of a virtual whistle-blower, alerting tech-hungry Americans to when new goodies might soon be landing on their shores. Other times it coughs up the odd thing we weren’t even waiting for. Today’s offering appears to be a 3G tablet from NEC. There’s little in the way of specification, or even pictures, but we do know it’s sporting GSM and HSPA radios along with the standard WiFi. The device measures 222.6 mm across, which strongly points to a display somewhere in the 7-inch region. The KMP7R4D1-1A model number isn’t ringing any bells right now, but we do remember a few Japanese models that bear a passing resemblance not that long ago.
NEC tablet with GSM and HSPA breaks cover at the FCC originally appeared on Engadget on Sun, 13 May 2012 09:09:00 EDT. Please see our terms for use of feeds.
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New carrier Voyager Mobile starts May 15th, promises rewards for chatting it up Comment
Competition among US cellular carriers is about to get a bit fiercer with a fresh national network that will actively encourage using your phone rather than setting hard limits. Newcomer (and MVNO on Sprint’s network) Voyager Mobile is teasing a “frequent talker program” that will give all kinds of perks for the more talkative among us: call your Aunt Ruth a lot and you’ll get phone upgrades, free months of service and smaller nice-to-haves like air mileage and gift cards. That’s helped by Voyager starting off at $19 a month for unlimited voice, although picking a smartphone in the early catalog will hike that to a still rather thrifty $39 for all-unlimited voice, text and WiMAX data. If you’re tempted by the price and don’t mind an early phone roster that focuses on mostly Android-based carryovers like the LG Optimus S, Motorola XPRT or Samsung’s Conquer 4G and Epic 4G Touch, Voyager will swing the virtual doors open for some states (with more to follow) when its countdown expires on May 15th.
Continue reading New carrier Voyager Mobile starts May 15th, promises rewards for chatting it up
New carrier Voyager Mobile starts May 15th, promises rewards for chatting it up originally appeared on Engadget on Mon, 14 May 2012 15:44:00 EDT. Please see our terms for use of feeds.
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ITU: There Are Now Over 1 Billion Users Of Social Media Worldwide, Most On Mobile Comment
What does it mean when Facebook says it has 901 million monthly active users on its network? According to figures out from the International Telecommunication Union, it effectively signifies that Facebook is the world’s largest social network by a very long shot. The ITU says in a new report that that the number of people using all social media services have passed the 1 billion mark. That is just 100 million shy of Facebook’s usage figure, giving Facebook a 90 percent share of all social networkers. In contrast to the?very biggest players of all — Facebook (900m+ users), Twitter (200m+ users) and LinkedIn (120m+ users) — the rest of the playing field is heavily localized, with services like QQ in China, Vkontakte in Russia, Mixi in Japan, and Google’s Orkut in Brazil, India, and Paraguay among those competing in the space, the ITU notes. The ITU, which is focused on telecoms regulation, flags social media in its report as an area of growing scrutiny for telecoms regulators: not only are social networks becoming more ubiquitous, but services like Facebook are becoming communications mediums in their own right, with voice and text offerings that go head-to-head against similar services from carriers.
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